Either way, its strong enterprise offerings and lack of data breaches are likely to have had an impact here, as well as work securing the data of the US Defense Department. In recent times, Microsoft has also taken pains to drum up consumer goodwill by extending privacy tools for GDPR and CCPA to all of its users and focusing less on advertising.
Finally, 72% of users agreed that Facebook has too much power, yet 66% thought it was okay that it owned Instagram and WhatsApp. 51% thought Google and YouTube should be split into separate companies. Surveys like this are important to gauge how the general public feels rather than the skewed opinions we usually see from tech-minded individuals. You can read the full report on The Verge.