Google is something different as the brand itself is arguably is most valuable asset. In other words, the name Google is more important to consumers than any individual service the company provides. As we have seen through a turbulent 2020, Microsoft has been able to weather the COVID-19 crisis better than most. Alongside increasing its brand value according to BrandZ, the company has also continued to record bumper financials amid the lockdown.
Growing
BrandZ points out Microsoft’s recent success has seen it overtake Google. On Microsoft BrandZ writes: “Corporate cultural change, open systems, and the growth of its cloud business helped generate a 30 percent increase in value for Microsoft that pushed the brand up one slot in the ranking to No. 3, just after Apple, swapping places with Google, which was impacted by declining ad revenue related to Covid-19.” Read the full report here.
